/* global window */
// Bilingual copy for the Dolado lean premium homepage.
// Keep everything in this file so the EN/PT toggle is just a key lookup.

const COPY = {
  en: {
    nav: {
      links: [
        { id: "operation", label: "Operation" },
        { id: "agentic", label: "Agentic Commerce" },
        { id: "readiness", label: "Readiness" },
        { id: "proof", label: "Proof" },
        { id: "lab", label: "Lab" },
      ],
      login: "Client Portal",
      cta: "Executive Diagnosis",
      langLabel: "EN",
    },

    hero: {
      eyebrow: "Marketplace Operations · Agentic Commerce Era",
      headlines: [
        "From marketplace execution to Agentic Commerce readiness.",
        "We operate today's marketplaces. We prepare brands for tomorrow's agents.",
        "The commerce operating layer for the Agentic Era.",
        "Marketplace operations for brands preparing for AI-driven commerce.",
        "The operator behind brands built to win the next commerce interface.",
      ],
      sub:
        "Dolado helps leading brands scale across marketplaces today and prepare their products, data, content and fulfillment for the next interface of commerce: AI agents.",
      cta: "Request an Executive Diagnosis",
      ctaSecondary: "Explore Agentic Readiness",
      trust: ["Marketplace ops", "Fulfillment", "Media", "Product data", "AI visibility"],
      status: {
        label: "Operating layer",
        value: "Live",
        meta: "São Paulo · 03:42 BRT",
      },
    },

    positioning: {
      eyebrow: "01 · Positioning",
      title: "Commerce is moving from search to decision.",
      arc: [
        { phase: "Yesterday", verb: "Search", body: "Consumers typed queries. SEO and SEM won." },
        { phase: "Today", verb: "Compare", body: "Marketplaces became the storefront. Operations win." },
        { phase: "Tomorrow", verb: "Delegate", body: "Consumers ask an agent. Recommendation wins." },
      ],
      kicker:
        "AI agents will increasingly decide which products are visible, trusted, recommended and purchased. Dolado prepares brands for that shift — not from theory, but from the operational core of digital commerce.",
    },

    core: {
      eyebrow: "02 · Core business",
      title: "We run the marketplace operation end to end.",
      lede:
        "Dolado operates brands across Mercado Livre, Amazon, Shopee and TikTok Shop, integrating the disciplines that usually sit apart.",
      pillars: [
        {
          n: "01",
          name: "Strategy",
          claim: "Owned channel architecture, not advisory.",
          owns: [
            "Channel-level P&L decisions",
            "SKU mix and assortment",
            "Pricing tactics — list, discount, lever",
            "Cross-channel margin protection",
            "Direct-vs-marketplace conflict policy",
          ],
          replaces: "Strategy deck + 3-vendor consultancy stack",
          metric: { label: "Channels owned per brand", value: "4+" },
        },
        {
          n: "02",
          name: "Execution",
          claim: "We run the storefront. Content, media, reputation.",
          owns: [
            "Catalog enrichment and taxonomy",
            "Listing content and creative",
            "Sponsored ads, deals, promotions",
            "Reputation, ratings, Q&A",
            "Day-to-day account management",
          ],
          replaces: "Marketplace agency + content shop + media buyer",
          metric: { label: "Active listings under operation", value: "21k+" },
        },
        {
          n: "03",
          name: "Fulfillment",
          claim: "Inventory and SLAs we are accountable for.",
          owns: [
            "Inventory positioning across DCs",
            "Marketplace SLA management",
            "Inbound and outbound logistics",
            "Returns and reverse logistics",
            "Stockout prevention and availability",
          ],
          replaces: "3PL contract + WMS vendor",
          metric: { label: "Fulfillment center", value: "5,000m²" },
        },
        {
          n: "04",
          name: "Performance",
          claim: "P&L per SKU. Not vanity metrics.",
          owns: [
            "Daily P&L per SKU per channel",
            "ROAS by campaign and creative",
            "Contribution margin tracking",
            "Sell-through and velocity",
            "Operational guardrails and alerts",
          ],
          replaces: "BI dashboard + monthly QBR",
          metric: { label: "Decisions read out", value: "100s/SKU/day" },
        },
      ],
      ownsLabel: "We own",
      replacesLabel: "Replaces",
      statusLabel: "Operating",
      authority: {
        label: "Line of authority",
        lead: "We are not a marketplace agency.",
        punch: "We are the operator accountable for the channel.",
      },
      anatomy: {
        label: "Anatomy of an operation",
        meta: "Architecture · per brand",
        steps: [
          {
            id: "brand",
            icon: "brand",
            tag: "01 · Source",
            label: "Brand",
            sublabel: "owns the catalog",
            items: ["Catalog", "Strategy", "Goal"],
          },
          {
            id: "dolado",
            icon: "dolado",
            tag: "02 · Operator",
            label: "Dolado",
            sublabel: "operating layer",
            note: "Single accountable operator",
            items: ["Strategy", "Execution", "Fulfillment", "Performance"],
            caps: ["Listings", "Content", "Pricing", "Promotions", "Inventory", "SLAs", "Ads", "Reputation"],
            capsLabel: "What we own",
            hero: true,
          },
          {
            id: "marketplaces",
            icon: "marketplaces",
            tag: "03 · Channel",
            label: "Marketplaces",
            sublabel: "4 marketplaces",
            mkts: [
              { name: "Mercado Livre", code: "ML" },
              { name: "Amazon",        code: "AMZ" },
              { name: "Shopee",        code: "SHP" },
              { name: "TikTok Shop",   code: "TT" },
            ],
          },
          {
            id: "consumers",
            icon: "consumers",
            tag: "04 · Audience",
            label: "Consumers",
            sublabel: "AI agents",
            items: ["Search", "Compare", "Delegate"],
          },
        ],
        flows: [
          { down: "Brief · catalog", up: "P&L · decisions" },
          { down: "Listings, ads, inventory" },
          { down: "Discoverability · trust" },
        ],
      },
    },

    agentic: {
      eyebrow: "03 · Agentic Commerce",
      title: "The next channel will not look like a store.",
      title2: "It will look like a recommendation.",
      lede:
        "When customers ask AI agents what to buy, brands will need to be —",
      pillars: [
        { tag: "Visible", body: "in the right prompts." },
        { tag: "Understood", body: "through structured product data." },
        { tag: "Trusted", body: "through third-party signals." },
        { tag: "Available", body: "through reliable commerce infrastructure." },
        { tag: "Recommended", body: "over competing alternatives." },
      ],
      kicker: "Dolado builds this readiness on top of live marketplace operations.",
      promptDemo: {
        label: "Live agent simulation · gpt-class model · BR market",
        prompts: [
          {
            q: "I need a hypoallergenic skincare line for sensitive skin under R$ 200.",
            category: "Skincare · sensitive",
            answer: [
              { brand: "Bothanica Mineral", line: "Calming Botanical Serum", price: "R$ 168", reason: "Dermatologically tested · 4.8★ on Mercado Livre · Mercado Líder Gold", operated: true },
              { brand: "Marca Genérica A", line: "Sensitive Skin Kit", price: "R$ 192", reason: "Limited reviews · ships in 6–9 days", operated: false },
              { brand: "Marca Genérica B", line: "Pure Skin Trio", price: "R$ 184", reason: "No structured ingredient data · fulfillment unreliable", operated: false },
            ],
          },
          {
            q: "What's a comfortable, sustainable flip-flop brand for Brazilian summer under R$ 150?",
            category: "Fashion · footwear",
            answer: [
              { brand: "Linus", line: "Daily Comfort Strap", price: "R$ 129", reason: "Mercado Líder Gold · plant-based sole · 12.4k reviews", operated: true },
              { brand: "Marca Genérica C", line: "Verão Casual", price: "R$ 89", reason: "Reputation rebuilding · 14-day delivery", operated: false },
              { brand: "Marca Genérica D", line: "Praia Trend", price: "R$ 149", reason: "Catalog gaps · inconsistent sizing data", operated: false },
            ],
          },
          {
            q: "Looking for a sustainable home cleaning brand that ships fast.",
            category: "Home · cleaning",
            answer: [
              { brand: "Bothanica Mineral", line: "Eco Home Bundle", price: "R$ 142", reason: "Plant-based formulation · Mercado Envios Full · 9.6k reviews", operated: true },
              { brand: "Marca Genérica E", line: "Green Clean Set", price: "R$ 119", reason: "Vague sustainability claims · no third-party citation", operated: false },
              { brand: "Marca Genérica F", line: "Natural Pack", price: "R$ 156", reason: "Unverified inventory · seasonal stockouts", operated: false },
            ],
          },
        ],
        operatedTag: "Operated by Dolado",
        competitorTag: "Competitor",
        caption: "Same prompt. Different operational maturity. Different answer.",
      },
      matrix: {
        label: "Prompt coverage matrix",
        version: "v2.4 · 12-month sample",
        claim: {
          lead: "Across 8 representative prompts in 4 BR categories,",
          punch: "Dolado-operated brands hold #1 in 6 of 8.",
        },
        heroStats: [
          { value: "6", total: "/8",  label: "#1 share · operated",   tone: "win" },
          { value: "1.4", prefix: "#", label: "Avg rank · operated",   tone: "win" },
          { value: "2.3", prefix: "#", label: "Avg rank · competitor", tone: "mute" },
        ],
        operatedGroupLabel: "Operated by Dolado",
        competitorGroupLabel: "Competitors",
        coverageLabel: "Coverage",
        rankLabel: "Avg rank",
        brands: [
          { name: "Bothanica Mineral", short: "BOTHANICA", operated: true },
          { name: "Linus",              short: "LINUS",     operated: true },
          { name: "Brand A",            short: "BRAND A",   operated: false },
          { name: "Brand B",            short: "BRAND B",   operated: false },
          { name: "Brand C",            short: "BRAND C",   operated: false },
        ],
        // ranks: 1–3 = recommendation rank, 0 = absent
        prompts: [
          { cat: "Skincare · sensitive",   ranks: [1, 0, 0, 2, 3] },
          { cat: "Skincare · anti-age",    ranks: [1, 0, 0, 0, 2] },
          { cat: "Home · cleaning",        ranks: [1, 0, 2, 0, 3] },
          { cat: "Home · scents",          ranks: [2, 0, 3, 0, 1] },
          { cat: "Auto · helmets",         ranks: [0, 1, 0, 0, 2] },
          { cat: "Auto · accessories",     ranks: [0, 1, 3, 0, 2] },
          { cat: "Wellness · supplements", ranks: [1, 0, 2, 0, 3] },
          { cat: "Lifestyle · gifting",    ranks: [3, 2, 1, 0, 0] },
        ],
      },
    },

    readiness: {
      eyebrow: "04 · Productized offering",
      product: "Agentic Commerce Readiness™",
      title: "A proprietary diagnostic that scores how prepared a brand is to be discovered, interpreted, recommended and purchased by AI agents.",
      analyzes: [
        "AI visibility",
        "Prompt coverage",
        "Competitive recommendations",
        "Product data quality",
        "Marketplace readiness",
        "Content gaps",
        "Citation sources",
        "Price and availability",
        "Fulfillment reliability",
        "LLM Ads readiness",
      ],
      cta: "Evaluate my brand",
      sample: {
        title: "Sample report card · Brand X",
        score: 62,
        scoreLabel: "Agentic Readiness Index",
        bands: [
          { label: "Excellent", min: 80 },
          { label: "Operating", min: 60 },
          { label: "At risk", min: 40 },
        ],
        breakdown: [
          { dim: "AI visibility", val: 41, state: "at-risk" },
          { dim: "Product data quality", val: 78, state: "operating" },
          { dim: "Marketplace readiness", val: 84, state: "excellent" },
          { dim: "Citation authority", val: 38, state: "at-risk" },
          { dim: "Fulfillment reliability", val: 71, state: "operating" },
          { dim: "Price coherence", val: 66, state: "operating" },
        ],
      },
    },

    why: {
      eyebrow: "05 · Why Dolado",
      title: "AI commerce will reward operationally mature brands.",
      lede:
        "Agentic Commerce is not only a media problem. It is a commerce infrastructure problem.",
      body:
        "The brands that win will have clean product data, reliable fulfillment, strong marketplace presence, clear pricing, credible reviews, high-quality content and structured commercial execution.",
      stamp: "That is the layer Dolado already operates.",
    },

    proof: {
      eyebrow: "06 · Proof",
      title: "Built for brands that need execution, not advice.",
      stats: [
        { kpi: "6", suffix: "yrs", label: "operating marketplaces" },
        { kpi: "40", prefix: "+", label: "brands managed" },
        { kpi: "70", prefix: "R$", suffix: "MM+", label: "raised" },
        { kpi: "5,000", suffix: "m²", label: "fulfillment center" },
        { kpi: "2", label: "ISO certifications · 37001 · 37301" },
        { kpi: "4", label: "marketplaces operated" },
      ],
      marketplaces: ["Mercado Livre", "Amazon", "Shopee", "TikTok Shop"],
      clients: {
        label: "Brands operated · selected",
        sub: "A working sample of the 40+ brands Dolado operates across Brazilian marketplaces today.",
        list: [
          { logo: "assets/clients/linus.png",          name: "Linus" },
          { logo: "assets/clients/bothanica.png",      name: "Bothanica Mineral" },
          { logo: "assets/clients/anaconda.png",       name: "Anaconda Cosméticos" },
          { logo: "assets/clients/grandha.png",        name: "Grandha" },
          { logo: "assets/clients/herbia.png",         name: "Herbia" },
          { logo: "assets/clients/lisse.png",          name: "Lissé Professionals" },
          { logo: "assets/clients/celina-locks.png",   name: "Celina Locks Beauty" },
          { logo: "assets/clients/vital-natus.png",    name: "Vital Natus" },
          { logo: "assets/clients/conair.png",         name: "Conair" },
          { logo: "assets/clients/bertin.png",         name: "Bertin Distribuidora" },
          { logo: "assets/clients/autoimpact.png",     name: "Autoimpact" },
          { logo: "assets/clients/tecpads.png",        name: "Tecpads" },
          { logo: "assets/clients/organica.png",       name: "Orgânica Body & Spa" },
          { logo: "assets/clients/grupo-mele.png",     name: "Grupo Mele" },
        ],
        more: "+ 24 brands under NDA",
      },
      timeline: {
        label: "GMV under management · cumulative",
        sub: "R$ MM · operated channels · 2020 → today",
        points: [
          { year: "2020", gmv: 4,   note: "First brand operated" },
          { year: "2021", gmv: 22 },
          { year: "2022", gmv: 75,  note: "Series A · R$ 35MM" },
          { year: "2023", gmv: 180, note: "ISO 37001 / 37301" },
          { year: "2024", gmv: 320, note: "5,000m² FC" },
          { year: "2025", gmv: 510 },
          { year: "2026", gmv: 720, note: "Agentic Lab launch" },
        ],
        legendCurrent: "Run-rate today",
        legendPrev: "Operated marketplaces · cumulative",
      },
      cases: [
        {
          brand: "Linus",
          headline: "From critical reputation to Mercado Líder Gold.",
          before: "Reputation: yellow",
          after: "Reputation: green · Líder Gold",
          delta: "+312% GMV · 12 months",
        },
        {
          brand: "Bothanica Mineral",
          headline: "From zero direct marketplace sales to structured channel growth.",
          before: "Marketplace GMV: R$ 0",
          after: "Marketplace GMV: R$ 4.2MM · run-rate",
          delta: "+R$ 4.2MM · 9 months",
        },
      ],
      press: {
        eyebrow: "Selected coverage",
        title: "Dolado in the press.",
        ctaRead: "Read on",
        items: [
          {
            id: "veja",
            publication: "Veja",
            date: "2024",
            section: "Radar Econômico",
            headline: "Dolado acelera após aporte de R$ 70 milhões da Valor Capital.",
            url: "https://veja.abril.com.br/coluna/radar-economico/dolado-acelera-apos-aporte-de-r-70-milhoes-da-valor-capital/",
          },
          {
            id: "exame",
            publication: "Exame",
            date: "2025",
            section: "Bússola",
            headline: "O fim da navegação: como os agentes de IA podem dominar a internet.",
            url: "https://exame.com/bussola/o-fim-da-navegacao-como-os-agentes-de-ia-podem-dominar-a-internet/",
          },
          {
            id: "band",
            publication: "Band",
            date: "Mar 2026",
            section: "Economia",
            headline: "5 mitos dos marketplaces que podem travar as suas vendas.",
            url: "https://www.band.com.br/economia/noticias/dia-da-mentira-5-mitos-dos-marketplaces-que-podem-travar-as-suas-vendas-202603311622",
          },
          {
            id: "neofeed",
            publication: "NeoFeed",
            date: "2024",
            section: "Startups",
            headline: "Dolado capta R$ 53 milhões para impulsionar marketplace para pequenos comerciantes.",
            url: "https://neofeed.com.br/startups/dolado-capta-r-53-milhoes-para-impulsionar-marketplace-para-pequenos-comerciantes/",
          },
        ],
      },
    },

    backers: {
      eyebrow: "07 · Backed by",
      title: "Capital that funds the future of commerce, fintech and global tech.",
      sub: "Long-thesis investors whose portfolios include some of the biggest tech names in Latin America and the world.",
      stats: [
        { label: "Total raised", value: "R$ 70MM+" },
        { label: "Funds on the cap table", value: "8" },
        { label: "Series", value: "Seed → B" },
        { label: "Latest round", value: "2024" },
      ],
      funds: [
        { logo: "assets/investors/valor.png",      name: "Valor Capital Group",       thesis: "US VC focused on Brazil & LatAm" },
        { logo: "assets/investors/gfc.png",        name: "GFC — Global Founders",     thesis: "Global fund from the founders of Rocket Internet" },
        { logo: "assets/investors/flourish.png",   name: "Flourish Ventures",          thesis: "Global innovation in fintech & e-commerce" },
        { logo: "assets/investors/norte.png",      name: "Norte Ventures",             thesis: "Brazilian early-stage and growth VC" },
        { logo: "assets/investors/idb-lab.png",    name: "IDB Lab",                    thesis: "Inter-American Development Bank · innovation lab" },
        { logo: "assets/investors/clocktower.png", name: "Clocktower Tech Ventures",   thesis: "Global VC focused on fintech & commerce" },
        { logo: "assets/investors/provence.png",   name: "Provence Capital",           thesis: "Family office with thesis in tech & consumer" },
        { logo: "assets/investors/endeavor.png",   name: "Endeavor Brasil",            thesis: "Global network for high-impact entrepreneurs" },
      ],
    },

    lab: {
      eyebrow: "08 · Premium program",
      product: "Dolado Agentic Commerce Lab",
      title: "A limited executive program for brands that want to secure early advantage in AI-driven commerce.",
      includes: [
        "Marketplace operation review",
        "Agentic readiness audit",
        "AI visibility benchmark",
        "Prompt and category mapping",
        "Product data optimization plan",
        "Citation and authority map",
        "LLM Ads roadmap",
        "Commerce infrastructure recommendations",
      ],
      positioning: "Not a trend report. An operating plan for the next commerce interface.",
      facts: {
        label: "Cohort 01 · 2026",
        items: [
          { label: "Seats",   value: "12 brands · by application" },
          { label: "Format",  value: "8-week engagement · senior partner-led" },
          { label: "Outcome", value: "Operating plan + readiness baseline" },
          { label: "Window",  value: "Q1 2026 · applications open" },
        ],
      },
      personasLabel: "Who applies",
      personas: [
        { role: "CMO / VP Marketing",   line: "Lock agent visibility before competitors set the category signal." },
        { role: "Head of E-commerce",   line: "Marketplace ops and AI legibility in one engagement." },
        { role: "Founder / CEO",        line: "Early advantage compounds. Operating maturity is the moat." },
      ],
      outcomes: {
        eyebrow: "What you walk away with",
        label: "Three artifacts. Signed. Executed by Dolado.",
        items: [
          { n: "01", name: "Agentic Readiness Index",     body: "Your brand's score across 10 dimensions, with category benchmark.",                          meta: "Report · 24 pages" },
          { n: "02", name: "Prompt coverage map",         body: "Where you appear (and don't) in agent answers across BR-relevant prompts.",              meta: "Map · 60+ prompts" },
          { n: "03", name: "90-day operating plan",       body: "Specific, prioritised, owned. The roadmap Dolado would run if you were a client.",         meta: "Plan · weekly cadence" },
        ],
      },
      cta: "Apply for the Lab",
      ctaMeta: "By application only · Senior partner review within 5 business days",
    },

    finalCta: {
      eyebrow: "09 · Final",
      title: "Be ready before the channel becomes obvious.",
      body:
        "The brands that move first will define the category signals that AI agents learn to trust. Dolado helps your brand operate better today — and become legible to the commerce systems of tomorrow.",
      cta: "Request an Executive Diagnosis",
    },

    footer: {
      tagline: "The commerce operating layer.",
      cols: [
        {
          title: "Operation",
          links: ["Marketplaces", "Fulfillment", "Media", "Product data"],
        },
        {
          title: "Agentic Commerce",
          links: ["Readiness Index™", "Agentic Lab", "AI visibility", "Research notes"],
        },
        {
          title: "Company",
          links: ["About", "Leadership", "Press", "Careers"],
        },
      ],
      legal:
        "© 2026 Dolado · CNPJ 00.000.000/0001-00 · ISO 37001 · ISO 37301 · São Paulo, Brasil",
    },

    modal: {
      title: "Executive Diagnosis",
      sub: "A senior partner will respond within one business day. By invitation, no sales pitch.",
      fields: {
        name: "Full name",
        email: "Corporate email",
        role: "Role",
        brand: "Brand",
        gmv: "Annual GMV",
        notes: "What should we look at first? (optional)",
      },
      gmvOptions: [
        "< R$ 10 MM",
        "R$ 10–50 MM",
        "R$ 50–200 MM",
        "R$ 200 MM – 1 Bi",
        "> R$ 1 Bi",
      ],
      submit: "Request diagnosis",
      success: "Received. A senior partner will be in touch within one business day.",
      closeLabel: "Close",
    },
  },

  pt: {
    nav: {
      links: [
        { id: "operation", label: "Operação" },
        { id: "agentic", label: "Agentic Commerce" },
        { id: "readiness", label: "Readiness" },
        { id: "proof", label: "Resultados" },
        { id: "lab", label: "Lab" },
      ],
      login: "Portal do cliente",
      cta: "Diagnóstico executivo",
      langLabel: "PT",
    },

    hero: {
      eyebrow: "Operação de marketplace · Era do Agentic Commerce",
      headlines: [
        "Da execução em marketplaces ao preparo para Agentic Commerce.",
        "Operamos os marketplaces de hoje. Preparamos marcas para os agentes de amanhã.",
        "A camada operacional do comércio para a era Agentic.",
        "Operação de marketplace para marcas que se preparam para o comércio guiado por IA.",
        "O operador por trás das marcas construídas para vencer a próxima interface do comércio.",
      ],
      sub:
        "A dolado ajuda marcas líderes a escalar nos marketplaces hoje e prepara seus produtos, dados, conteúdo e fulfillment para a próxima interface do comércio: agentes de IA.",
      cta: "Solicitar diagnóstico executivo",
      ctaSecondary: "Explorar Agentic Readiness",
      trust: ["Operação", "Fulfillment", "Mídia", "Product data", "Visibilidade em IA"],
      status: {
        label: "Camada operacional",
        value: "No ar",
        meta: "São Paulo · 03:42 BRT",
      },
    },

    positioning: {
      eyebrow: "01 · Posicionamento",
      title: "O comércio está saindo da busca para a decisão.",
      arc: [
        { phase: "Ontem", verb: "Buscar", body: "Consumidores digitavam queries. SEO e SEM ganhavam." },
        { phase: "Hoje", verb: "Comparar", body: "Marketplaces viraram a vitrine. Operação ganha." },
        { phase: "Amanhã", verb: "Delegar", body: "Consumidores perguntam ao agente. Recomendação ganha." },
      ],
      kicker:
        "Agentes de IA vão cada vez mais decidir quais produtos são visíveis, confiáveis, recomendados e comprados. A dolado prepara marcas para essa virada — não a partir da teoria, mas do núcleo operacional do comércio digital.",
    },

    core: {
      eyebrow: "02 · Negócio principal",
      title: "Operamos o marketplace de ponta a ponta.",
      lede:
        "A dolado opera marcas no Mercado Livre, Amazon, Shopee e TikTok Shop, integrando disciplinas que normalmente ficam separadas.",
      pillars: [
        {
          n: "01",
          name: "Estratégia",
          claim: "Arquitetura de canal própria. Não consultiva.",
          owns: [
            "Decisões de P&L por canal",
            "Mix de SKU e sortimento",
            "Táticas de preço — lista, desconto, alavanca",
            "Proteção de margem cross-canal",
            "Política de conflito direto vs marketplace",
          ],
          replaces: "Deck de estratégia + stack de 3 consultorias",
          metric: { label: "Canais operados por marca", value: "4+" },
        },
        {
          n: "02",
          name: "Execução",
          claim: "Operamos a vitrine. Conteúdo, mídia, reputação.",
          owns: [
            "Enriquecimento de catálogo e taxonomia",
            "Conteúdo e criação de anúncios",
            "Mídia patrocinada, ofertas, promoções",
            "Reputação, avaliações, Q&A",
            "Gestão diária de conta",
          ],
          replaces: "Agência de marketplace + estúdio + media buyer",
          metric: { label: "Anúncios ativos sob operação", value: "21k+" },
        },
        {
          n: "03",
          name: "Fulfillment",
          claim: "Estoque e SLAs sob nossa responsabilidade.",
          owns: [
            "Posicionamento de estoque entre CDs",
            "Gestão de SLA por marketplace",
            "Logística inbound e outbound",
            "Devoluções e logística reversa",
            "Prevenção de stockout e disponibilidade",
          ],
          replaces: "Contrato de 3PL + fornecedor de WMS",
          metric: { label: "Centro de distribuição", value: "5.000m²" },
        },
        {
          n: "04",
          name: "Performance",
          claim: "P&L por SKU. Não métrica de vaidade.",
          owns: [
            "P&L diário por SKU por canal",
            "ROAS por campanha e criativo",
            "Acompanhamento de margem de contribuição",
            "Sell-through e velocidade",
            "Guardrails operacionais e alertas",
          ],
          replaces: "Dashboard de BI + QBR mensal",
          metric: { label: "Decisões por dia", value: "100s/SKU" },
        },
      ],
      ownsLabel: "Operamos",
      replacesLabel: "Substitui",
      statusLabel: "Operando",
      authority: {
        label: "Linha de autoridade",
        lead: "Não somos uma agência de marketplace.",
        punch: "Somos o operador responsável pelo canal.",
      },
      anatomy: {
        label: "Anatomia de uma operação",
        meta: "Arquitetura · por marca",
        steps: [
          {
            id: "brand",
            icon: "brand",
            tag: "01 · Origem",
            label: "Marca",
            sublabel: "dona do catálogo",
            items: ["Catálogo", "Estratégia", "Meta"],
          },
          {
            id: "dolado",
            icon: "dolado",
            tag: "02 · Operador",
            label: "Dolado",
            sublabel: "camada operacional",
            note: "Único operador responsável",
            items: ["Estratégia", "Execução", "Fulfillment", "Performance"],
            caps: ["Anúncios", "Conteúdo", "Preço", "Promoções", "Estoque", "SLAs", "Mídia", "Reputação"],
            capsLabel: "O que operamos",
            hero: true,
          },
          {
            id: "marketplaces",
            icon: "marketplaces",
            tag: "03 · Canal",
            label: "Marketplaces",
            sublabel: "4 marketplaces",
            mkts: [
              { name: "Mercado Livre", code: "ML" },
              { name: "Amazon",        code: "AMZ" },
              { name: "Shopee",        code: "SHP" },
              { name: "TikTok Shop",   code: "TT" },
            ],
          },
          {
            id: "consumers",
            icon: "consumers",
            tag: "04 · Audiência",
            label: "Consumidores",
            sublabel: "agentes de IA",
            items: ["Buscam", "Comparam", "Delegam"],
          },
        ],
        flows: [
          { down: "Brief · catálogo", up: "P&L · decisões" },
          { down: "Anúncios, mídia, estoque" },
          { down: "Descobrimento · confiança" },
        ],
      },
    },

    agentic: {
      eyebrow: "03 · Agentic Commerce",
      title: "O próximo canal não vai parecer uma loja.",
      title2: "Vai parecer uma recomendação.",
      lede: "Quando o consumidor pergunta a um agente o que comprar, marcas vão precisar ser —",
      pillars: [
        { tag: "Visíveis", body: "nos prompts certos." },
        { tag: "Entendidas", body: "via dados estruturados de produto." },
        { tag: "Confiáveis", body: "por sinais de terceiros." },
        { tag: "Disponíveis", body: "via infraestrutura de comércio confiável." },
        { tag: "Recomendadas", body: "frente a alternativas concorrentes." },
      ],
      kicker: "A dolado constrói esse preparo em cima de operação de marketplace ao vivo.",
      promptDemo: {
        label: "Simulação ao vivo · modelo classe gpt · mercado BR",
        prompts: [
          {
            q: "Preciso de uma linha de skincare hipoalergênica para pele sensível abaixo de R$ 200.",
            category: "Skincare · sensível",
            answer: [
              { brand: "Bothanica Mineral", line: "Sérum Botânico Calmante", price: "R$ 168", reason: "Testado dermatologicamente · 4.8★ no Mercado Livre · Mercado Líder Gold", operated: true },
              { brand: "Marca Genérica A", line: "Kit Pele Sensível", price: "R$ 192", reason: "Poucas reviews · entrega em 6–9 dias", operated: false },
              { brand: "Marca Genérica B", line: "Trio Pure Skin", price: "R$ 184", reason: "Sem dados de ingredientes estruturados · fulfillment irregular", operated: false },
            ],
          },
          {
            q: "Qual marca de chinelo confortável e sustentável para o verão brasileiro abaixo de R$ 150?",
            category: "Moda · calçados",
            answer: [
              { brand: "Linus", line: "Daily Comfort Strap", price: "R$ 129", reason: "Mercado Líder Gold · sola de origem vegetal · 12,4k reviews", operated: true },
              { brand: "Marca Genérica C", line: "Verão Casual", price: "R$ 89", reason: "Reputação em reconstrução · entrega em 14 dias", operated: false },
              { brand: "Marca Genérica D", line: "Praia Trend", price: "R$ 149", reason: "Lacunas de catálogo · dados de tamanho inconsistentes", operated: false },
            ],
          },
          {
            q: "Procuro uma marca sustentável de limpeza que entregue rápido.",
            category: "Casa · limpeza",
            answer: [
              { brand: "Bothanica Mineral", line: "Eco Home Bundle", price: "R$ 142", reason: "Fórmula vegetal · Mercado Envios Full · 9,6k reviews", operated: true },
              { brand: "Marca Genérica E", line: "Green Clean Set", price: "R$ 119", reason: "Alegações vagas · sem citação de terceiros", operated: false },
              { brand: "Marca Genérica F", line: "Natural Pack", price: "R$ 156", reason: "Inventário irregular · stockouts sazonais", operated: false },
            ],
          },
        ],
        operatedTag: "Operada pela dolado",
        competitorTag: "Concorrente",
        caption: "Mesmo prompt. Maturidade operacional diferente. Resposta diferente.",
      },
      matrix: {
        label: "Matriz de cobertura de prompts",
        version: "v2.4 · amostra de 12 meses",
        claim: {
          lead: "Em 8 prompts representativos em 4 categorias relevantes no BR,",
          punch: "marcas operadas pela dolado ficam em #1 em 6 de 8.",
        },
        heroStats: [
          { value: "6", total: "/8",  label: "#1 share · operadas",     tone: "win" },
          { value: "1,4", prefix: "#", label: "Rank médio · operadas",  tone: "win" },
          { value: "2,3", prefix: "#", label: "Rank médio · concorrência", tone: "mute" },
        ],
        operatedGroupLabel: "Operadas pela dolado",
        competitorGroupLabel: "Concorrência",
        coverageLabel: "Cobertura",
        rankLabel: "Rank médio",
        brands: [
          { name: "Bothanica Mineral", short: "BOTHANICA", operated: true },
          { name: "Linus",              short: "LINUS",     operated: true },
          { name: "Marca A",            short: "MARCA A",   operated: false },
          { name: "Marca B",            short: "MARCA B",   operated: false },
          { name: "Marca C",            short: "MARCA C",   operated: false },
        ],
        prompts: [
          { cat: "Skincare · sensível",     ranks: [1, 0, 0, 2, 3] },
          { cat: "Skincare · antissinais",  ranks: [1, 0, 0, 0, 2] },
          { cat: "Casa · limpeza",          ranks: [1, 0, 2, 0, 3] },
          { cat: "Casa · aromas",           ranks: [2, 0, 3, 0, 1] },
          { cat: "Auto · capacetes",        ranks: [0, 1, 0, 0, 2] },
          { cat: "Auto · acessórios",       ranks: [0, 1, 3, 0, 2] },
          { cat: "Bem-estar · suplementos", ranks: [1, 0, 2, 0, 3] },
          { cat: "Lifestyle · presentes",   ranks: [3, 2, 1, 0, 0] },
        ],
      },
    },

    readiness: {
      eyebrow: "04 · Produto",
      product: "Agentic Commerce Readiness™",
      title: "Um diagnóstico proprietário que mensura quanto uma marca está preparada para ser descoberta, interpretada, recomendada e comprada por agentes de IA.",
      analyzes: [
        "Visibilidade em IA",
        "Cobertura de prompts",
        "Recomendações concorrentes",
        "Qualidade de product data",
        "Marketplace readiness",
        "Lacunas de conteúdo",
        "Fontes de citação",
        "Preço e disponibilidade",
        "Confiabilidade de fulfillment",
        "Readiness para LLM Ads",
      ],
      cta: "Avaliar minha marca",
      sample: {
        title: "Report card de exemplo · Marca X",
        score: 62,
        scoreLabel: "Índice Agentic Readiness",
        bands: [
          { label: "Excelente", min: 80 },
          { label: "Operando", min: 60 },
          { label: "Em risco", min: 40 },
        ],
        breakdown: [
          { dim: "Visibilidade em IA", val: 41, state: "at-risk" },
          { dim: "Qualidade de product data", val: 78, state: "operating" },
          { dim: "Marketplace readiness", val: 84, state: "excellent" },
          { dim: "Autoridade de citação", val: 38, state: "at-risk" },
          { dim: "Confiabilidade de fulfillment", val: 71, state: "operating" },
          { dim: "Coerência de preço", val: 66, state: "operating" },
        ],
      },
    },

    why: {
      eyebrow: "05 · Por quê dolado",
      title: "O comércio com IA vai premiar marcas operacionalmente maduras.",
      lede: "Agentic Commerce não é só problema de mídia. É problema de infraestrutura de comércio.",
      body:
        "As marcas que vencerem terão product data limpo, fulfillment confiável, presença forte em marketplaces, preço claro, reviews críveis, conteúdo de qualidade e execução comercial estruturada.",
      stamp: "Essa é a camada que a dolado já opera.",
    },

    proof: {
      eyebrow: "06 · Resultados",
      title: "Feito para marcas que precisam de execução, não de palpite.",
      stats: [
        { kpi: "6", suffix: "anos", label: "operando marketplaces" },
        { kpi: "40", prefix: "+", label: "marcas geridas" },
        { kpi: "70", prefix: "R$", suffix: "MM+", label: "captados" },
        { kpi: "5.000", suffix: "m²", label: "centro de fulfillment" },
        { kpi: "2", label: "certificações ISO · 37001 · 37301" },
        { kpi: "4", label: "marketplaces operados" },
      ],
      marketplaces: ["Mercado Livre", "Amazon", "Shopee", "TikTok Shop"],
      clients: {
        label: "Marcas operadas · seleção",
        sub: "Uma amostra das 40+ marcas que a dolado opera hoje em marketplaces brasileiros.",
        list: [
          { logo: "assets/clients/linus.png",          name: "Linus" },
          { logo: "assets/clients/bothanica.png",      name: "Bothanica Mineral" },
          { logo: "assets/clients/anaconda.png",       name: "Anaconda Cosméticos" },
          { logo: "assets/clients/grandha.png",        name: "Grandha" },
          { logo: "assets/clients/herbia.png",         name: "Herbia" },
          { logo: "assets/clients/lisse.png",          name: "Lissé Professionals" },
          { logo: "assets/clients/celina-locks.png",   name: "Celina Locks Beauty" },
          { logo: "assets/clients/vital-natus.png",    name: "Vital Natus" },
          { logo: "assets/clients/conair.png",         name: "Conair" },
          { logo: "assets/clients/bertin.png",         name: "Bertin Distribuidora" },
          { logo: "assets/clients/autoimpact.png",     name: "Autoimpact" },
          { logo: "assets/clients/tecpads.png",        name: "Tecpads" },
          { logo: "assets/clients/organica.png",       name: "Orgânica Body & Spa" },
          { logo: "assets/clients/grupo-mele.png",     name: "Grupo Mele" },
        ],
        more: "+ 24 marcas sob NDA",
      },
      timeline: {
        label: "GMV sob operação · acumulado",
        sub: "R$ MM · canais operados · 2020 → hoje",
        points: [
          { year: "2020", gmv: 4,   note: "Primeira marca operada" },
          { year: "2021", gmv: 22 },
          { year: "2022", gmv: 75,  note: "Série A · R$ 35MM" },
          { year: "2023", gmv: 180, note: "ISO 37001 / 37301" },
          { year: "2024", gmv: 320, note: "FC de 5.000m²" },
          { year: "2025", gmv: 510 },
          { year: "2026", gmv: 720, note: "Lançamento Agentic Lab" },
        ],
        legendCurrent: "Run-rate hoje",
        legendPrev: "Marketplaces operados · acumulado",
      },
      cases: [
        {
          brand: "Linus",
          headline: "De reputação crítica a Mercado Líder Gold.",
          before: "Reputação: amarelo",
          after: "Reputação: verde · Líder Gold",
          delta: "+312% GMV · 12 meses",
        },
        {
          brand: "Bothanica Mineral",
          headline: "De zero a uma operação estruturada em marketplaces.",
          before: "GMV marketplace: R$ 0",
          after: "GMV marketplace: R$ 4,2MM · run-rate",
          delta: "+R$ 4,2MM · 9 meses",
        },
      ],
      press: {
        eyebrow: "Cobertura selecionada",
        title: "A dolado na imprensa.",
        ctaRead: "Ler no",
        items: [
          {
            id: "veja",
            publication: "Veja",
            date: "2024",
            section: "Radar Econômico",
            headline: "Dolado acelera após aporte de R$ 70 milhões da Valor Capital.",
            url: "https://veja.abril.com.br/coluna/radar-economico/dolado-acelera-apos-aporte-de-r-70-milhoes-da-valor-capital/",
          },
          {
            id: "exame",
            publication: "Exame",
            date: "2025",
            section: "Bússola",
            headline: "O fim da navegação: como os agentes de IA podem dominar a internet.",
            url: "https://exame.com/bussola/o-fim-da-navegacao-como-os-agentes-de-ia-podem-dominar-a-internet/",
          },
          {
            id: "band",
            publication: "Band",
            date: "Mar 2026",
            section: "Economia",
            headline: "5 mitos dos marketplaces que podem travar as suas vendas.",
            url: "https://www.band.com.br/economia/noticias/dia-da-mentira-5-mitos-dos-marketplaces-que-podem-travar-as-suas-vendas-202603311622",
          },
          {
            id: "neofeed",
            publication: "NeoFeed",
            date: "2024",
            section: "Startups",
            headline: "Dolado capta R$ 53 milhões para impulsionar marketplace para pequenos comerciantes.",
            url: "https://neofeed.com.br/startups/dolado-capta-r-53-milhoes-para-impulsionar-marketplace-para-pequenos-comerciantes/",
          },
        ],
      },
    },

    backers: {
      eyebrow: "07 · Investidores",
      title: "Capital que financia o futuro do e-commerce, fintech e tecnologia global.",
      sub: "Investidores de tese longa, com portíólios que incluem algumas das maiores marcas de tecnologia da América Latina e do mundo.",
      stats: [
        { label: "Total captado", value: "R$ 70MM+" },
        { label: "Fundos no cap table", value: "8" },
        { label: "Series", value: "Seed → B" },
        { label: "Última rodada", value: "2024" },
      ],
      funds: [
        { logo: "assets/investors/valor.png",      name: "Valor Capital Group",       thesis: "VC americano focado em Brasil e América Latina" },
        { logo: "assets/investors/gfc.png",        name: "GFC — Global Founders",     thesis: "Fundo global dos fundadores do Rocket Internet" },
        { logo: "assets/investors/flourish.png",   name: "Flourish Ventures",          thesis: "Inovação global em fintech e e-commerce" },
        { logo: "assets/investors/norte.png",      name: "Norte Ventures",             thesis: "VC brasileiro de estágio inicial e crescimento" },
        { logo: "assets/investors/idb-lab.png",    name: "IDB Lab",                    thesis: "Laboratório de inovação do Banco Interamericano" },
        { logo: "assets/investors/clocktower.png", name: "Clocktower Tech Ventures",   thesis: "VC global focado em fintech e commerce" },
        { logo: "assets/investors/provence.png",   name: "Provence Capital",           thesis: "Family office com tese em tech e consumo" },
        { logo: "assets/investors/endeavor.png",   name: "Endeavor Brasil",            thesis: "Rede global de apoio a empreendedores de alto impacto" },
      ],
    },

    lab: {
      eyebrow: "08 · Programa premium",
      product: "Dolado Agentic Commerce Lab",
      title: "Um programa executivo limitado para marcas que querem garantir vantagem antecipada no comércio guiado por IA.",
      includes: [
        "Revisão da operação de marketplace",
        "Auditoria de agentic readiness",
        "Benchmark de visibilidade em IA",
        "Mapeamento de prompts e categorias",
        "Plano de otimização de product data",
        "Mapa de citação e autoridade",
        "Roadmap de LLM Ads",
        "Recomendações de infraestrutura",
      ],
      positioning: "Não é um relatório de tendências. É um plano operacional para a próxima interface do comércio.",
      facts: {
        label: "Cohort 01 · 2026",
        items: [
          { label: "Vagas",    value: "12 marcas · por aplicação" },
          { label: "Formato",  value: "8 semanas · liderado por sócio sênior" },
          { label: "Entrega",  value: "Plano operacional + baseline de readiness" },
          { label: "Janela",   value: "Q1 2026 · inscrições abertas" },
        ],
      },
      personasLabel: "Quem aplica",
      personas: [
        { role: "CMO / VP Marketing",     line: "Travar visibilidade nos agentes antes da concorrência fixar o sinal de categoria." },
        { role: "Head de E-commerce",     line: "Operação de marketplace e legibilidade para IA em um único engajamento." },
        { role: "Fundador / CEO",         line: "Vantagem antecipada compõe. Maturidade operacional é o moat." },
      ],
      outcomes: {
        eyebrow: "O que você leva",
        label: "Três artefatos. Assinados. Executados pela dolado.",
        items: [
          { n: "01", name: "Agentic Readiness Index",       body: "Score da sua marca em 10 dimensões, com benchmark de categoria.",                                      meta: "Relatório · 24 páginas" },
          { n: "02", name: "Mapa de cobertura de prompts",   body: "Onde você aparece (e não aparece) nas respostas de agentes em prompts relevantes no BR.",          meta: "Mapa · 60+ prompts" },
          { n: "03", name: "Plano operacional de 90 dias",   body: "Específico, priorizado, com responsabilidade. O roadmap que a dolado executaria.",                meta: "Plano · cadência semanal" },
        ],
      },
      cta: "Aplicar para o Lab",
      ctaMeta: "Apenas por aplicação · Análise por sócio sênior em até 5 dias úteis",
    },

    finalCta: {
      eyebrow: "09 · Final",
      title: "Esteja pronto antes do canal se tornar óbvio.",
      body:
        "As marcas que se moverem primeiro vão definir os sinais de categoria que os agentes de IA vão aprender a confiar. A dolado ajuda sua marca a operar melhor hoje — e a se tornar legível para os sistemas de comércio de amanhã.",
      cta: "Solicitar diagnóstico executivo",
    },

    footer: {
      tagline: "A camada operacional do comércio.",
      cols: [
        { title: "Operação", links: ["Marketplaces", "Fulfillment", "Mídia", "Product data"] },
        { title: "Agentic Commerce", links: ["Readiness Index™", "Agentic Lab", "Visibilidade em IA", "Research notes"] },
        { title: "Empresa", links: ["Sobre", "Liderança", "Imprensa", "Carreiras"] },
      ],
      legal: "© 2026 dolado · CNPJ 00.000.000/0001-00 · ISO 37001 · ISO 37301 · São Paulo, Brasil",
    },

    modal: {
      title: "Diagnóstico executivo",
      sub: "Um sócio sênior responde em até um dia útil. Por convite, sem pitch comercial.",
      fields: {
        name: "Nome completo",
        email: "E-mail corporativo",
        role: "Cargo",
        brand: "Marca",
        gmv: "GMV anual",
        notes: "O que devemos olhar primeiro? (opcional)",
      },
      gmvOptions: [
        "< R$ 10 MM",
        "R$ 10–50 MM",
        "R$ 50–200 MM",
        "R$ 200 MM – 1 Bi",
        "> R$ 1 Bi",
      ],
      submit: "Solicitar diagnóstico",
      success: "Recebido. Um sócio sênior entra em contato em até um dia útil.",
      closeLabel: "Fechar",
    },
  },
};

window.DOLADO_COPY = COPY;